Get answers to common questions about Hormona, from product usage to our company’s mission. Explore our FAQ page for valuable insights and solutions to your inquiries. Cant find what you’re looking for here? Feel free to reach out to hello@hormona.io.
Hormona is the world’s first hormonal health tracking app, to support women from their first period to their last. We’ve been on a mission to revolutionize and shape the future of hormonal healthcare for women since 2021, and we’re nowhere near finished.
Our mission is to be the first global hormonal health app, helping women all over the world better understand their bodies, hormones, and health issues. That means always striving to improve our amazing app, adding new, exclusive features, and, of course, officially launching the Hormona testing kits.
And along the way, we’re also going to start closing the gender data gap, that exists in medicine to help make sure that women’s health is given equal weight to men’s and improve health outcomes for women all over the planet.
Hormona was founded in 2020, by Karolina Lofqvist and Jasmine Tagesson, after Karolina’s personal experience of frustration and despair in seeking answers to her hormone-related health problems. Losing her wellbeing and struggling with debilitating symptoms, she sought help from multiple doctors, even traveling overseas. She was told to take antidepressants and stop working as a high-performance professional as if these were the only possible solutions.
Receiving a diagnosis of an underactive thyroid and hormonal imbalances allowed Karolina to address and improve her health. It opened her eyes to the impact that our ever-changing bodies and hormones can have on our physical and mental wellbeing.
That’s why Hormona was born – to empower women to take control of their hormonal health and better understand their bodies.
Our UK headquarters is based in London, UK, and our EU headquarters is located in Stockholm, Sweden. However, our team works remotely from all over the world, including the UK, Sweden, Finland, Kosovo, Ireland, Belarus, Spain, and San Diego in the USA. Our app is live globally and available for download in both the iOS and GooglePlay Appstores.
You can contact us anytime at hello@hormona.io if you need any assistance, and we try our very best to reply within 48 hours.
We’ve acheived so much!
In 2021, Hormona won SLUSH100, with the pitch given by our COO and co-founder, Jasmine. The pitch went viral, quickly becoming one of the top start-up pitches of all time – check it out on YouTube.
Karolina and Jasmine traveled to LA for 3 months in 2022 to take part in TechStars. Later that year they also competed at TechCrunch Disrupt in San Francisco as part of the top 20 finalists.
We featured in Scandinavian Vogue to mark World Mental Health Day 2023, discussing how our app helps unlock the relationship between hormonal and mental health.
And in the same year, we won the Social Impact Award at Techarenan awarded by Nordea, one of the biggest banks in Sweden.
Exciting things are happening at Hormona every week! Keep up to date with all the latest developments and events by following us on Instagram, TikTok, and LinkedIn and checking in at Hormona.io.
Hormona+ gives you unlimited access to all of the incredible features in the app including:
You can subscribe to Hormona+ monthly or yearly, and the prices differ depending on where in the world you are based. Check your Appstore for pricing.
Our smartphone app is compatible with iPhones running iOS 13.4 or higher, and Android Smartphones running version 6 and above.
Creating an account is easy!
Once you’ve downloaded the Hormona app from the iOS or Google Play Stores, open the app and follow the introductory steps. You must, though, read and accept both our Terms and Conditions and our Privacy Policy before creating an account – your data security is important to us.
Then simply add your email address and create a password. We’ll send you an email to verify your address, and once you’ve clicked, your account is activated! All you have to do then is decide whether to stay with Hormona Freemium, our free-to-use version, or to opt-in to Hormona+ for exclusive features and benefits.
If your app is on an Apple device:
Alternatively, if your phone is running an ANDROID operating system:
Additionally, you will receive an email from Google Play confirming the cancellation.
If you purchase a subscription, all payments are processed either by the App Store, or Google Play, who take full responsibility for payment security. Hormona doesn’t store any credit card information.
That’s easy! Simply open the app and go to profile settings via the three dots in the top right-hand corner of the home screen. Then, click “Language,” select “English” or “Swedish” and you’re done!
Partner emails are just one of the benefits of Hormona+. Adding their email address to the app means they’ll get regular updates about your cycle stage, and how best to support you during that phase. And you can add or change their address anytime. Simply head to your profile settings via the three dots in the top right-hand corner of your home screen. Then tap “Profile Settings,” followed by “Your Partner’s Email,” where you can also add their name or nickname. You can then select if you’d like your partner to receive our emails by toggling the Yes/No button below.
Once you’ve set up your account, you can get tracking straight away! Simply open the app, and tap “Tracking,” the middle icon at the bottom of your homepage. Then tap “Log today’s symptoms,” and start logging. You can also personalize this screen by adding the symptoms you see most often, by tapping “Customize my daily tracking,” and choosing the symptoms that you are likely to log most. To log your period days, tap “Log period,” located in the top right-hand corner of the screen. Make sure you track your symptoms every day – it’ll help improve the accuracy of your predictions.
Using an exclusive algorithm, your cycle predictions are rooted in the averages in your last 6 tracked cycles. And although symptom predictions are a Hormona+ feature, they’re also based on your previously logged symptoms, which help us to predict what, if any symptoms, you’ll see in the next 7 days.
You sure can! Once you’re in the app, tap “Tracking,” which is the middle icon at the bottom of your screen, then hit “Customize my daily tracking.” From here, you can toggle the categories, including physical, vaginal, mental, and sex, to view each symptom, as well as add or hide them from your customized page. Once you’ve selected your symptoms, tap “<” on the top left-hand side of the sreen and your customized tracking page will appear! You can always add or remove symptoms at any time, by tapping “Customize my daily tracking” at the bottom of the tracking screen.
In a word, yes! Your predictions are based purely on the information you put into the app. We don’t make assumptions about anyone’s cycle, as no two women are the same. So, tracking every day helps us to make more accurate, meaningful predictions.
You sure can! Once you’re in the app, tap “Tracking,” which is the middle icon at the bottom of your screen, then hit “Customize my daily tracking.” From here, you can toggle the categories, including physical, vaginal, mental, and sex, to view each symptom, as well as add or hide them from your customized page. Once you’ve selected your symptoms, tap “<” on the top left-hand side of the sreen and your customized tracking page will appear! You can always add or remove symptoms at any time, by tapping “Customize my daily tracking” at the bottom of the tracking screen.
To see your logged symptoms, simply open the app, and tap “Analytics,” it’s at the bottom of your homepage, second from left. Then, head to the top middle of the screen and tap “History, and toggle “<” and “>” to change cycles. You can then select up to 3 tracking items to analyze under “Most tracked this cycle,” and “Others tracked in this cycle,” to be added to the chart allowing you to see when they occured in previous cycles. There’s also a breakdown of how many days each symptom was tracked at the bottom of the screen.
Our Wellness programs are designed to help address some of the more common issues we all experience, from Acne and PMS to Sleep disturbance and coming off the Pill. They all take a long-term approach, utilizing small diet and lifestyle changes that build to big results. The programs were designed by experts and tested by Team Hormona, so we know they’re amazing!
Our recipes are created by Hormona’s very own Nutritionist, who ensures that, first and foremost, each macronutrient necessary for your wellbeing is present in everything. They include protein, fat and carbohydrates, and a having healthy balance helps to stabilize your blood sugar levels, which in turn supports your hormones. Next up: Micronutrients, which include minerals, vitamins and phytonutrients, like antioxidants. And we cram those nutrients into our recipes by including lean protein, and colorful fruits and veggies, alongside herbs and spices. But we also tailor those nutrients to each cycle phase. For instance, recipes for your menstrual phase may be higher in iron and Vitamin C to compensate for blood loss during your period, while Luteal phase recipes might have more magnesium or B vitamins to reduce PMS symptoms.
We have menu plans that cover all three major meals for each phase, as well as hormone-healthy snack recipes from our guest collaborators. And all our recipes have options for any dietary preference, whether you’re plant-based, vegetarian, pescatarian or omnivore, we’ve got food for you!
Generally speaking, the Hormona app supports cycle lengths of 21-38 days. However, even if your cycle is shorter or longer, there’s still tons of stuff that’s useful, but you’ll still see content aimed at regular cycles. We are, though, currently working on a mode specifically designed for users with irregular cycles.
Anyone with a natural cycle can use the app, and get a lot out of it. But if your cycle is irregular, your experience will differ from users with regular cycles. That’s because your hormones may not follow the hormonal ups and downs of a regular cycle, so the content you see, including the graph showing hormonal fluctuations on the main screen, won’t accurately reflect what’s happening in your cycle. We, are, though currently working on a mode designed specifically for users with irregular cycles
Currently, the Hormona app is set up for users with a natural cycle, ie, one not influenced by the extra hormones that come with Hormonal Birth Control. That said, there’s still tons of stuff you’ll find useful, including tracking your symptoms and any bleeding you experience while using HBC. However, as hormonal contraception essentially pauses your cycle, you won’t experience the hormonal fluctuations described in the daily insights.
As the app will know when your period should have arrived, we don’t have a specific way to log that it was late. You can, though, use the notes in your tracking section to mark the day you expected it to start. When your period does start, you can log it as normal, and the app will autimatically adjust to your new cycle length. If, however, your period hasn’t arrived within 3 months, then it’s officially considered missed, and it’s time to have a chat with your doctor, as they’re best placed to rule out any underlying issues that may be contributing.
We love hearing from and talking to our users, and we love it when Hormonas talk to each other! We even have a dedicated space for you to do just that – just hit “Community” at the bottom of the homepage, and you’ll see all the current discussions our users are having. You can also start your own discussion, or join in any of the chats. Our forum is a safe space for all of our users to share their thoughts and experiences, ask questions, and discuss what’s going on with them. And our medical and nutritional experts are always on-hand and aim to respond to any question asked within 48 hours. However, to view Hormona’s answers, you’ll need a Hormona+ subscription. Community answers are free to all users, though.
But if you’ve got questions, thoughts, or feedback relating specifically to the app, we do ask that you message us at hello@hormona.io, rather than posting in the Community.
Although our symptoms list is pretty comprehensive, every user is different, and that’s why we added the notes section to our tracking feature. It’s essentially a blank page for you to add anything you need to, in as much detail as you’d like. But if you feel that we’ve missed something obvious in our symptoms list, please do let us know at hello@hormona.io.
The Hormona app is set up for users with natural cycles, including periods. And when you’re pregnant, your cycle and periods are paused for the duration of the pregnancy, which means you won’t experience the same hormonal fluctuations as users having periods. You can, though, still use the app to log any symptoms you see, or use the notes section to keep a record of anything useful, including OBGYN appointments. There’s also our amazing Community, and if you’re a Hormona+ user, our hormone-healthy recipes. When your period returns post-pregnancy, you can pick back up where you left off and start tracking again.
Now, while our period predictions are generally excellent, sometimes, Mother Nature just has other plans. So, if your period arrives early, you can always log it by tapping ‘Tracking’ at the bottom of your home screen. From there, head to the top right-hand corner of the screen and hit ‘Log Period.’ That will open up your calendar, where you can log your period dates.
While we try to keep as many of our features as possible free to use, we do have to charge for some of them to cover the costs of running the app, as well as producing new features. Our expert answers are provided by qualified professionals, and as a perk of the Hormona+ subscription, they come at a fraction of the price of specialist care and our users love them!
Our experts are all powerhouses of knowledge and base all of their recommendations on science-backed research and their own professional experience. You can ask them literally anything and get an answer in 48 hours or less – that’s a perk worth paying for, no?
The Menstrual cycle is the process through which a woman’s body prepares for possible conception. It involves the growth and release of an egg from the ovaries, and the thickening of the uterine lining to support a fertilized egg. If conception does not occur, the lining is shed through menstruation. The typical cycle length is around 21-38 days but can vary from person to person.
During the Menstrual cycle, events take place in the uterus and ovaries in parallel. But generally speaking, there are two distinct phases, the Follicular and Luteal, as well as two events, Ovulation, which takes place between the two phases, and Menstruation, which occurs during the first week of the Follicular phase.
Ovulation occurs when a mature egg is released from the ovary, ready to be fertilized by sperm. It generally happens around the mid-point of the Menstrual cycle and lasts around 24 hours.
Even a regular Menstrual cycle isn’t always precise and can vary in length. Minor fluctuations of around a week in the length are normal.
The most fertile days in your cycle are usually two days before, and the day of, ovulation. Since sperm can survive in the vagina for up to 5 days, your fertility window extends to approximately 6 days.
The Ovarian cycle spans both phases of the Menstrual cycle, and prepares the body for possible conception. During the Follicular phase, an egg matures inside a follicle, located in the ovary. During the Luteal phase, following Ovulation, that follicle becomes the corpus luteum, which produces hormones to prepare the uterus to house a fertilized egg.
The Uterine cycle is the process of thickening the uterus lining to support a fertilized egg and then shedding it if conception doesn’t occur. This happens in three phases. The first is the Menstrual phase, where the old lining is shed. Then there’s the proliferative phase when a new lining is made. That’s followed by the secretory phase, in which increased blood flow and nutrients help prepare the lining for a fertilized egg.
Your period is the beginning of a new cycle, as the old uterine lining is shed. At the same time, rising Estrogen levels encourage ovarian follicles to grow and compete to become the dominant egg released during Ovulation. This growth is why the stage is known as the Follicular phase.
